Country Manager (Business Development Manager)
  • More than 20 years in technical and industrial sales, marketing, and business development with people management experience.
  • With active client lists from local & international industry segments namely Oil & Gas, Ship-building-repair, Metal Fabrications, Aerospace, Automotive, Heavy Industries, Semiconductors, Die-cast, Cement and Food industries.
  • Adept in setting-up new companies and knowledgeable in re-structuring organizations for business expansions and operation enhancements.
  • Results-oriented and experienced in building and nurturing businesses through accelerated growth, acquisitions and turnarounds.
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Bachelor of Science in Business Administration - Major in Accounting @ CEU, FEU and PSBA
Jun 1975 — Oct 1991
1985 – 1991 College
Bachelor of Science in Accountancy
(PSBA) Philippine School of Business Administration
1981 – 1985 High School
(UE; FEU) University of the East and Far Eastern University
• 2nd Honors – 1st Year HS
• 98% NCEE – Highest Grade in HS Batch-1985
1975 – 1981 Elementary School
(CEU) Centro Escolar University
• Top-10 Principal's Lister: Grade 1 to 6


Country General Manager @ Asia Airblast Pte. Ltd.
Jun 2012 — Current
Work duration: 2012 June to Present
Position: Country General Manager
Coverage: Netherlands, Dubai, Abu Dhabi, Middle East, Saudi Arabia, Romania, Malaysia,
Singapore China & Philippines
Company Profile: Manufacturer/Dealer of Sandblasting, Painting and Personal Protective Equipment
Products: UHP Water Blasting, Dust Collectors, Dry-Wet Blasting equipment (Netherlands),
Graco Paint Spray equipment (USA), Protector Safety Equipment (Australia),
Bullard Safety Equipment (USA), EBE/Blastrac Dust Free Blast Machine (Holland),
Elcometer Paint Test Instrument (UK) – supplying machines, parts and services
Target Industries: Oil & Gas, Cement, Ship-builders/repairs, Metal Fabricators, Automotive,
Die-casting, Aerospace, Semiconductors, Food, Paper, etc…
• Strategize and strengthen the business opportunities with optimal risk management, revenue, margin and market as leader in surface cleaning, painting and safety business in the APAC region.
• Create a long term robust and ambitious objective in synchronization with existing opportunities.
• Review, analyze and recommend business expansion and enhancement strategies.
• Continuously monitor and evaluate sales, marketing and business development processes and procedures to reduce inefficiencies and remove obstacles in sales and service deliverance.
• Update, evaluate and implement new business opportunities to remain ahead of competition
• Maintain proactive and dynamic communication with clients, traders & dealers at all times.
• Offer and ensure quick resolution of clients’ problems to maintain a high level of client satisfaction and repeat business.
• Anticipate clients’ needs whenever possible and ensure timely and accurate response by the team
• Planning and creating annual business plan for the Business Line.
• Keeps tract on Sales & Marketing Divisions, Engineering Division and Authorized Dealers and Office Key Accounts
• Provide sales trainings, product presentations and immediate technical support to clients with sales agents & dealers.
• KEPPEL PHILIPPINES – awarded Php400M for continuous supply of machines, parts and abrasives
• AG&P – awarded Php200M multiple projects for machines, parts and abrasives supplies
• CHEVRON – awarded Php100M multiple projects for machines, parts and abrasives supplies
• SHELL – awarded Php80M multiple projects for machines, parts and abrasives supplies
• REPUBLIC CEMENT – Php10M project (under negotiation)

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