- A successful company is not only focused on its customers. While this aspect is crucial, another vital part of a company is the employees. The employee experience should be highly considered.
- Gone are the days of the usual team building within the office. Everything is online now. Because of this, digital transformation has become more necessary than before.
- It’s never too late to improve your workplace.
- Transform the employee experience digitally by investing and strategizing for full optimization, engaging employees with personalization and digitalization, and accepting feedback.
With the growing concern about pursuing hybrid work in the aftermath of the Great Resignation, organizations understand that they should provide a more competitive employee experience to attract and retain top talent.
The usual salary and benefits package no longer serve as a sufficient incentive to entice employees to work for companies.
Companies need to create a stronger connection with their workforce in order to ensure that they remain engaged in the workplace.
A Gallup report showed that engaged employees would help drive growth in the organization. It noted that companies with higher employee engagement rates showed 21% more profitability than other businesses. Employee productivity was also high in companies that showed higher employee engagement, with an average of 17%.
The Value of Employee Experience
A successful company is not only focused on its customers. While this aspect is crucial, another vital part of a company is the employees. The employee experience should be highly considered.
However, doing so may not be easy. With the ongoing global pandemic, one of the significant issues for employees is communication. Many working professionals must adjust their workplaces to a modern, work-from-home setting.
Gone are the days of the usual team building within the office. Everything is online now. Because of this, digital transformation has become more necessary than before.
It’s never too late to improve your workplace.
Here are some steps you can take to digitally transform the employee experience:
STEP 1: Invest and Strategize for Full Optimization
Adjusting to the pandemic crisis can create additional stress for you and your employees. With this issue, it’s best to consider investing in technology.
In specific terms, go for automation. Automating long and mundane processes can ease the workload in the office. Some examples are background checks, filling in forms, and other repetitive tasks.
It also results in much free time. You can focus more on creating strategies and expanding upon new goals for the future. There’s no need to stress about doing everything manually. Digital transformation can optimize it for you.
STEP 2: Personalization for the Employees
One thing to remember about managing the employees’ experience is that everyone is not the same. They have various positions, are in different departments, and specialize in other disciplines. One person’s experience is rarely the same as another’s.
This consideration is where personalization comes in as a solution. Using digital personalization helps raise positive value in the workplace. It also helps in addressing everyone distinctly.
What is digital personalization? It is the process of creating the right program, product, or experience based on the employees’ unique needs.
By personalizing your communications, employees will be more encouraged and engaged at work. The result? Higher employee satisfaction and a better perception of leadership.
STEP 3: Digital Engagement is Key
Maintaining a high level of engagement in the workplace can also become a source of stress. Recently, there is a trending phrase called “message fatigue.” It refers to employees receiving so many messages that they can’t keep up. This situation often results in people missing out on essential data and decreased quality of work.
To prevent that, utilize a digital platform for your workforce. It’s supposed to be centralized, personalized, and accessible to everyone. Employees will only deal with targeted, necessary information.
A workforce digital platform also provides a place for their voices and to get involved in making decisions for the company. With digital engagement, you can apply the phrase “teamwork makes the dream work.”
STEP 4: Accept Feedback
Going digital means that your company will be in a state of change. It is best to determine whether it’s successful or not. How do you do this? By receiving honest feedback from employees.
Shifting to digital transformation requires a shift in perspective. For some employees, it might not be a smooth sailing adjustment.
However, this can be an opportunity. By encouraging transparency in the office, you will be able to answer the following questions:
- With their feedback taken into consideration, what can you change in the workplace?
- Following employees’ experience, what adjustments do you need for your business strategy?
- In what areas did your digital investment work? What underperformed, and why?
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