Marketing Assistant

Role Summary

The Marketing Assistant serves as the operational backbone of the marketing department. This role is responsible for the end-to-end execution of marketing projects, managing high-volume email campaigns, and ensuring the sales team is equipped with the necessary tools for success. You will act as a primary liaison for partners and associations, ensuring all collaborative marketing efforts are accurate, on-brand, and delivered on time.

Core Responsibilities:

Content Execution & Quality Control

• Multichannel Content: Produce and distribute a variety of marketing assets, including email copy, one-pagers, social media content, and internal presentations.
• Brand Stewardship: Act as the final line of defense for quality, providing meticulous proofreading, copy editing, and formatting to maintain brand integrity.
• Project Tracking: Manage version control and approval workflows to keep all marketing deliverables on schedule.

Email Marketing & Automation

• Campaign Deployment: Utilize marketing automation tools (HubSpot preferred) to build, test, and launch email campaigns.
• Database Management: Oversee list segmentation and hygiene to ensure targeted messaging.
• Analytics & Optimization: Monitor and report on key metrics (CTR, Open Rates) to identify trends and improve future campaign performance.

Sales Enablement & Partner Coordination

• Sales Alignment: Partner closely with the sales team to plan outreach strategies and maintain a library of up-to-date sales collateral (decks, case studies, briefs).
• Channel & Affinity Marketing: Coordinate marketing requirements for external partners and associations, managing asset requests and distribution timelines.
• Commitment Tracking: Ensure all partner-facing marketing obligations and deadlines are met according to established agreements.

Operational Support

• Maintain comprehensive records of campaign assets and performance data.
• Provide administrative oversight to ensure seamless cross-functional communication between marketing, sales, and leadership.

Qualifications:

• Experience: Minimum of 3 years in a marketing support or coordinator role, specifically within a B2B environment.
• Technology: Proven proficiency with HubSpot (or similar marketing automation) and CRM systems like Salesforce.
• Education: Strong grasp of digital marketing analytics and reporting.
• Industry: Prior experience in Healthcare or Dental marketing is highly advantageous.
• Organizational Mastery: Ability to juggle multiple deadlines and cross-functional projects simultaneously.
• Communication: Exceptional written communication and editing skills with a "hawk-eye" for detail.
• Collaborative Mindset: Comfortable working at the intersection of sales, marketing, and external partners.