The Evolution of HR Arbitrage: From Offshoring to Automation

January 30, 2017
  • Labor arbitrage is when companies source labor from regions with more cost-effective human resource solutions.
  • Some methods of labor arbitrage include outsourcing, offshoring, automation or HR arbitrage, and crowdsourcing.
  • Three primary reasons for the popularity of labor arbitrage are an abundance of talent in developing areas, advances in communications technology, and big data.

When companies are struggling with budget limitations, they may feel as though hiring any new employees is out of the question.

However, finance and procurement leaders can take advantage of labor arbitrage to even things out a bit. This way, they don’t have to put as much of a freeze on hiring or trim other areas of spending — labor arbitrage.

Labor arbitrage occurs when companies look for ways to source labor from lower-cost countries or regions, typically by outsourcing production work or other types of labor-intensive tasks.

However, as new technologies have emerged in recent years, companies are now able to automate many of these tasks, using software and automated processes to complete them instead.

This has led to a new type of labor arbitrage known as “HR arbitrage”, where companies use automation to reduce their spending on labor-intensive HR tasks like recruiting, hiring, onboarding, training, and managing employee performance.

Overall, while it is important for companies to be mindful of their spending, they should not be afraid to take advantage of labor arbitrage and other strategies that can help them save money while still growing their business.

This article discusses labor arbitrage and how companies use this to reduce resource costs.

What is “labor arbitrage”?

The term “labor arbitrage” refers to a situation where a company tries to save money by hiring workers from countries where labor costs are lower.

For example, a company might hire workers in the Philippines or India to perform some of its back-office work such as processing payments.

The decision to pursue labor arbitrage is usually driven by cost considerations. For example, if a company can cut its payroll costs by 10%, it might decide to outsource some of its back-office operations to a low-cost location.

What are the key drivers of labor arbitrage?

There are several key factors driving labor arbitrage, including:

1) The increased availability of skilled workers in developing countries. In the past, high-quality talent was scarce in most developing countries. But today, many emerging market economies produce large quantities of skilled workers, particularly in the areas of IT and BPO.

2) The emergence or improvement of communications infrastructure. In the past, it was difficult to communicate with people in different countries due to a lack of bandwidth and poor infrastructure. But today’s advances (including faster internet speeds and video conferencing tools) have made it easier to develop remote teams.

3) The advent of cloud-based technologies and “big data” analytics. In the past, companies had a hard time sharing data across locations due to bandwidth limitations and security concerns. But today’s technologies have made it easy for businesses to store their data in the cloud or analyze vast amounts of complex information.

Strategies Used in Labor Arbitrage

There are several strategies that companies can use to take advantage of labor arbitrage. These include:

Outsourcing or offshoring production work

The most common strategy is to outsource part of your operations to a location outside your home country.

Offshoring is the process of shifting business operations to a country with lower labor costs. The practice took off in the late 1990s when companies began setting up captive centers in developing countries. This was driven by improved telecommunications and increased demand for large-scale IT operations.

Although it can be costly, moving your back office to a new captive center has the potential to save you money in the long run.

Offshoring revolutionized businesses and countries when it was first established, and many large companies have had their service operations offshore for years now. Midsize and small businesses are quickly following this trend.

In the past, this was primarily limited to locations such as China and India, but today’s world has opened up many more options, including the Philippines.

Related: Business Process Outsourcing (BPO) Hot Spots in the Philippines – Looking Beyond Manila

Outsourcing

Firms wanted to save up even more. Hence, after spending time and resources to build their own captive centers in offshore locations, many firms sold these captive centers to outsourcing providers and bought back the service on a contractual basis.

Highly-specialized providers are in an advantageous position. By specializing in certain back-office functions, they can accommodate several different clients and deliver services more efficiently and effectively than captive centers. As such, firms that were late to the offshoring trend went straight to the outsourcing model. They essentially transferred capabilities from in-house to external vendors and from onshore to offshore at the same time.

Today, however, the pendulum is swinging back toward captives. The impetus for the outsourcing business model was cost-effectiveness. Now, however, firms have become concerned about other factors as well.

For IT, for example, security has become the primary factor for choosing captives over external outsourcing providers. Outsourcing IT capabilities can leave firms vulnerable in areas such as data integrity and chain of custody for example.

Crowdsourcing or leveraging the “gig economy”

In some industries, companies are using new platforms to connect with freelancers in order to get work done.

For example, a company might launch a crowdsourced platform that allows marketers and designers in different countries to collaborate on digital marketing campaigns. By leveraging the skills and expertise of a global network, companies can save money while still getting high-quality work done.

Another example is crowdsourced product development platforms like Kickstarter or Indiegogo. These platforms allow individuals to submit ideas for new products, which are then funded by stakeholders. If a product receives enough votes and funding, it can then be brought to market.

Overall, crowdsourcing offers a unique opportunity for firms to leverage the expertise and skill sets of individuals around the world rather than relying only on internal resources. This allows companies to get more work done in less time, while also allowing them to tap into talents they might not have access to otherwise.

It remains to be seen whether these platforms will continue to grow and evolve in the coming years, but for now, they are a major force in shaping how firms innovate and remain competitive.

Automating or “offloading” labor-intensive HR tasks.

As companies have started to automate many of their operations, there has been a growing focus on automating HR functions as well. This includes using software and other tools to perform recruiting activities, onboarding new employees, managing performance reviews, and more.

Technological advancement has allowed robots to perform tasks only humans used to perform; this has great implications for industry rationalization and labor markets.

This so-called “second machine age” has caused many to fear for their careers as robots are believed to be poised to replace them in the workplace.

For highly-skilled laborers, there’s nothing much to worry about losing their jobs to robots, as J.P. Gownder, vice-president and principal analyst at Forrester Research, believes that ‘humans will find themselves working side by side with robots, rather than being replaced by them.

But those performing tasks that are massive in volume and are repetitively boring, they are at risk of automation.

Related: Robots are Coming After Our Jobs

Automation is attractive to many firms because back-office employees spend roughly one-quarter of their time on repetitive, rules-based tasks – the ones that are easy to automate.

Moreover, robotic process automation (RPA) software processes operations three times faster than the average human (with no absences, no errors, no diminishing returns, and works around the clock). RPA can produce savings between 25 and 50 percent in select back-office processes.

Indeed, RPA has significant implications for human resource arbitrage as well.

The important question to ask then becomes: How fast can firms adopt this new technology? Can traditional outsourcing providers be quick enough to adapt before their business model becomes obsolete?

Final Thoughts

Outsourcing providers compete on their ability to hire and manage large groups of employees across various locations. For outsourcers, automation can be a way to stay competitive when most other sources of savings have already run dry. But for those who do not adapt fast enough, automation poses risks.

Offshoring itself was an industry disruptor when it was first introduced in the 1990s. Today’s emergence of automation is no exception. The industry is ever-evolving and firms are always recalibrating the use of outsourcing, offshoring, or of “no location” models. For companies, they must always reassess how they deploy talent. For countries, while challenges are mounting, the global services industry is vibrant and presents great opportunities to develop their economies.

Are you interested in learning more about labor arbitrage? Or do you have experience using one of these strategies yourself? Let us know in the comments below!

Sources:

Labor Arbitrage Goes the Way of the Dinosaur. (2022). Retrieved 25 October 2022, from https://www.worksoft.com/corporate-blog/labor-arbitrage-goes-way-dinosaur

What is Labor Arbitrage? Definition from SearchCIO. (2022). Retrieved 25 October 2022, from https://www.techtarget.com/searchcio/definition/labor-arbitrage

What is Global labor arbitrage. (2022). Retrieved 25 October 2022, from https://capital.com/global-labor-arbitrage-definition

By: Curran Daly + Associates

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Jerry Amores

Practice Lead, Banking, Financial Services, and Insurance

Areas of Expertise

Manager to C- Suite Level

Banking (Retail Banking, Corporate Banking, Investment Banking, Private/Wealth management, Digital), Financial Services (Traditional, remittance, alternative finance, fintech), Insurance ( Life, Non-life, Reinsurance, Insur-tech)

With over 11 years of Executive Search experience, Jerry Amores has built a strong track record in leading talent acquisition strategies and delivering end-to-end recruitment solutions across APAC. His expertise spans Banking, Financial Services and Insurance (BFSI), Recruitment Process Outsourcing (RPO), and a wide range of Talent Solutions, allowing him to support organizations with scalable, efficient, and high-impact hiring programs.

Jerry brings nine years of management experience, during which he has led multi-geography recruitment teams, strengthened operational performance, and fostered strong stakeholder partnerships. He has consistently driven process optimization, team development, and service excellence, while managing senior client relationships and ensuring the successful delivery of executive, specialist, and volume hiring projects.

Grounded in his background in Psychology, Jerry is deeply passionate about mental health and people development, which shapes his leadership philosophy and collaborative approach. He is committed to creating supportive, productive, and growth-oriented environments—both for his teams and the clients he serves—while continuously elevating recruitment standards and talent strategy impact.

 

Pam Delas Alas

Client Relations and Digital Marketing Lead

I shape the digital presence of Curran Daly & Associates through thoughtful branding, strategic content, and marketing that connects with the right audience.

Pam is a digital marketing and client relations professional with nearly a decade of experience in B2B lead generation, brand strategy, and early-stage sales enablement. She specializes in content that connects, campaigns that convert, and client journeys that start strong.

She started her marketing journey in 2016, gaining hands-on experience in business development, campaign execution, and client acquisition. She later took on lead generation and digital asset management as a Digital Marketing and Client Executive. Today, she drives branding and marketing at Curran Daly & Associates—boosting SEO visibility, launching outbound campaigns, and supporting lead generation and client onboarding. With a sharp eye for strategy and a collaborative style, Pam helps turn first impressions into long-term partnerships.

She holds a Bachelor’s degree in Marketing Management from Far Eastern University – Diliman and is passionate about using content to elevate brand image, drive recall, and support business growth. Her work spans branding, digital strategy, SEO, and client acquisition—contributing to how the firm builds presence and fosters long-term success.

Honey de los Reyes

Financial Controller

I bring discipline and dedication to finance and accounting—driving growth by transforming numbers into strategic insights, anchored in integrity and operational excellence.

Honey is a results-driven finance leader with over a decade of experience in accounting, taxation, and financial operations—spanning both professional service firms and corporate finance environments. She brings together deep technical proficiency and a commercial mindset to streamline financial systems, ensure full regulatory compliance, and support strategic growth.

As a Certified Public Accountant, Honey started her career in public practice, gaining a strong foundation in audit, tax, and regulatory advisory. She later transitioned into corporate finance, where she broadened her impact by managing end-to-end finance functions—from daily operations and payroll to high-level budgeting and forecasting.

She joined Curran Daly & Associates as Financial Controller, where she plays a critical role in financial leadership, systems transformation, and business process optimization. Beyond financial reporting, Honey partners closely with operational and executive teams to strengthen internal controls, drive cost efficiency, and support long-term planning.

Throughout her career, she has developed a strong reputation for operational excellence, collaborative leadership, and unwavering integrity. She brings both discipline and heart to her work—mentoring and empowering stakeholders with clear, actionable financial insights.

Honey holds a Bachelor’s degree in Accountancy and is a licensed CPA in the Philippines. She is passionate about continuous improvement and upholding financial excellence in a rapidly changing business environment.

 

James Kopp

Regional Director

Trusted recruitment partner for senior roles in CX, Sales, Operations, and Transformation across Southeast Asia and ANZ.

Areas of Expertise
Specialising in retained search assignments for senior and executive level leadership roles.

James Kopp began his executive search career in 1996 with de Jager Executive Search in Sydney, specializing in Automotive and Technology markets.

He later held leadership roles at Interim Technology, Spherion, and Korn Ferry Futurestep, before establishing Curran & Associates Melbourne in 2005.

For over 20 years, James has been Director of Executive Search at Curran & Associates, focusing on IT, Sales, Operations, and CX senior appointments across Australia and Asia.

He recently joined sister company Curran Daly & Associates to support executive search across the APAC region.

Previously, James spent 15 years at Toyota Motor Corporation Australia, leading regional and national divisions, including Lexus and Customer Relations. He holds qualifications in business and human resources and is a certified EQ-i 2.0 and EQ 360 practitioner.

 

Cess Rañola

General Manager, Recruitment

Passionate advocate of Human Resources with more than a decade of bringing people and opportunities together.
Areas of Expertise
  • Executive Search in FMCG,
  • Renewable Energy,
  • Industrial Manufacturing,
  • Infrastructure,
  • Semiconductor,
  • Real Estate & Construction,
  • 3PLs and Hospitality

Princess “Cess” Rañola has been bringing people and opportunities together for more than a decade as a Talent Acquisition Leader and Strategist for both internal and external firms, including Fortune 500 and local conglomerate companies. Throughout her career, she has skillfully combined her business sense, strong people skills, business growth, and strategic approach that impacts all of her stakeholders.


She joined Curran Daly as one of its transformation leaders in 2023, responsible for overseeing the recruitment operations in the Philippines—all while performing senior management and executive-level assignments in a variety of industries. Cess has a strong reputation and a good eye for finding the right candidates for every role— with a successful track record recruiting top talents from entry-level positions to C-suite executive leadership roles in a wide range of industries, including but not limited to Fast Moving Consumer Goods (FMCG), Renewable Energy, Industrial Manufacturing, Infrastructure, Semiconductor, Real Estate & Construction, 3PLs, and Hospitality. She also advised start-ups and non-engineering companies with notable key leadership placements in the BPO, IT, Banking, Financial Services, and Insurance (BFSI) industries.


Cess holds MBA credits from Singapore Business School, and a Bachelor’s degree in Psychology from De La Salle University-Lipa. She is a Certified DDI Behavioral, a Certified Targeted Selection® Recruiter, and a Certified Social Sourcing Recruiter (CSSR).

Margaret Agustin

PRACTICE LEAD

Talent matchmaking success through strategic sourcing approach and dependable client and candidate partnership.

Meg brings 19 years of total experience in talent acquisition, including 11 years in executive search with Curran Daly and Associates. She currently serves as Practice Lead for the BPO and Shared Services Tower, where she leads a specialized recruitment team delivering end-to-end hiring solutions for companies across the sector.

Her practice partners with BPO and Shared Services companies of all shapes and sizes—from established market leaders to start-ups, as well as organizations scaling rapidly or launching new teams in the Philippines for the first time. Meg and her team support both niche volume hiring and senior leadership searches across all major job families, with deep expertise in Finance, Operations, and Human Resources.

Meg has extensive experience managing retained search and project-based assignments, with a strong track record of successfully closing leadership roles from manager level through to C-suite. She is particularly effective in reviving aging or difficult-to-fill roles, leveraging her extensive market network and long-standing relationships to unlock talent that is not readily accessible through traditional channels.

Her key strengths lie in relationship-driven recruitment—building trusted partnerships with both clients and candidates to ensure alignment beyond skills alone, and consistently delivering the right long-term fit for complex and business-critical hires.

Paula Piala

PRACTICE LEAD

Areas of Expertise
  • Sales and Marketing (Mid to C-Suite level)
  • FMCG (Food and Non-Food), Retail (Luxury, Fast Fashion, Automotive), Healthcare (Ethical Pharma, Consumer Healthcare, Lifesciences, Medical Devices, Healthcare Services)
Paula is a seasoned recruitment professional with seven years of experience, bringing a wealth of expertise in technical recruitment, client management, and strategic hiring practices across multiple industries.
  Her career began after university when she joined a global financial technology company as an internal technical recruiter, gaining a deep understanding of the nuances of technical recruitment. Seeking broader exposure, Paula joined a global recruitment consulting firm, where she spent five years growing her career. There, she became a Consultant for the Sales and Marketing team, specializing in recruitment within the FMCG, retail, professional services, and healthcare sectors.
  Throughout her career, Paula has consistently demonstrated her ability to excel in client and account management, business development, and strategic recruitment planning. She has successfully placed high-caliber candidates in a range of roles across local and global FMCG companies, fast-fashion retailers, ethical and consumer healthcare organizations, and the financial services industry.
  Paula is also a passionate advocate for Equity, Diversity, and Inclusion (ED&I). She believes in creating equal opportunities for everyone, regardless of gender, age, or nationality, fostering inclusive work environments. For her, recruitment is not just a profession but a platform for building long-term, meaningful relationships that drive success for both candidates and clients.
  Her dedication, industry expertise, and commitment to ED&I make Paula a trusted partner for any organization looking to find and nurture top talent.

Fab Javier

PRACTICE LEAD

Areas of Expertise
  • Technical Roles (developers – CTO level)
  • Commercial (finance, sales, accounting)
  • Industry expertise: IT/technical, start-up, banking, fintech & insurance
Fab has more than 7 years of experience in recruitment, including 2 years in a leadership role. She is skilled at aligning technical talent with business goals across various industries, including IT, BFSI, FMCG, and global markets.
  She began her career as a technical recruiter at an IT consulting company. After 2 years, she moved to an HK-based recruitment firm, followed by 2 years at a local recruitment firm. She then returned to an IT consulting firm before joining Curran Daly as a Practice Lead. Fab has a proven track record of recruiting top talent for both technical and non-technical roles, including IT Business Analysts, Solutions Architects, Developers (Java, iOS, Android, etc.), IT Project Managers, and Solutions Designers. She also has experience recruiting for executive positions such as CTO and CISO.
  With her extensive experience in recruitment, Fab is confident that she can deliver results while ensuring good relationships with her clients and candidates.

Aya Manzon

SENIOR CONSULTANT

Areas of Expertise
  • Technical Hiring (Engineering, Construction, & Infrastructure)
  • Technology Hiring (IT Managers, Cloud/Infra/Development)
  • Support Functions (Sales, HR, Accounting & Finance)

Aya is a skilled HR and Recruitment professional with over 7 years of experience, beginning her career in HR Administration before discovering her passion for Recruitment. She started with Compensation & Benefits and Payroll but transitioned to Recruitment, where she has excelled for the past 6 years.
Her recruitment expertise spans PH Executive Search across industries such as Engineering, Construction, Infrastructure, Fintech, Shared Services, BPO, Logistics, Start-ups, Technology, Industrial Manufacturing, and Healthcare. She has successfully placed talent in diverse functions—including Engineering, IT/Technology, Finance & Accounting, HR, and Sales & Marketing—covering roles from management to C-level executives.
She is highly proficient in Full Cycle Recruitment, Account Management, and Business Development, with a proven ability to deliver exceptional results. Aya’s additional skills include Process Improvement, Recruitment Marketing, Talent Mapping, Niche and Volume Hiring, and Negotiations.
Passionate about fostering meaningful connections, Aya understands the importance of aligning organizational culture and values with candidate skills and career goals. Her approach ensures long-term success for both clients and candidates, focusing on building strong relationships that drive growth and achieve mutual goals.

Karen Magat

PRACTICE LEAD

Bringing world-class talents to every organization by glorifying his name through my lifelong mission of providing jobs for EveryJUAN.
  • Areas of Expertise
  • Leadership to Rank and File Hiring and Volume Hiring
  • Commercial (Finance and Accounting, Sales, Marketing, Human Resources, Business Development, Operations)
    Supply Chain and Logistics
  • Technical Engineering for Manufacturing and Industrial
  • Industry Expertise/Exposure: Fast Moving Consumer Goods, Manufacturing, Industrial, Semiconductor, QSR, Hospitality, Retail, Life Science, Supply Chain and Logistics and Start-Ups
Karen brings with her a decade of experience in the Human Resources and Recruitment field, she took a leap of faith when she started an HR role for a manufacturing company, after working for 2 years in the Hospitality Industry and eventually began her recruitment journey in a local manpower firm, catering to clients across various service-oriented industries and gaining exposure to both volume and mass hiring.
  After her tenure in the local manpower industry, she transitioned to become a full-time HR Practitioner and showcasing her skills by taking impactful roles, focusing on Talent Acquisition, Employee Engagement, Talent Management, and Employee Relations. This enabled her to develop into an effective communicator and a trusted business partner with the service-oriented companies she worked with.
  In 2021, Karen reunited with her ‘first love’ (Recruitment) by joining one of the country’s largest executive search firms as a Senior Recruiter. She was part of the top-notch recruitment team, supporting clients from diverse industries and fostering strong, harmonious professional relationships. As a recruitment business partner, she consistently provided the best talents suitable for both our internal and external stakeholders’ organizations. Karen steadily progressed to the role of Executive Search Manager, consistently exceeding her targets, and successfully filling roles across different industries.
  Leveraging her extensive HR experience, Karen is also passionate about leading learning and development, employee engagement, values formation, and corporate social responsibility projects. She is now part of CDA’s core leadership team and pioneered the Consumer Goods, Hospitality, Retail, Life Sciences, and 3PL tower.

Margarita Morelos

PRACTICE LEAD

Empowering Careers and Businesses with Top Talent, Connecting People to Opportunities for Growth and Success.
Margarita brings over a decade of expertise in IT and corporate recruitment. Her career journey reflects a steadfast commitment to fostering a collaborative and equitable work environment, with a strong focus on consistent results.
  Margarita Morelos has a proven track record of recruiting top talent across a diverse range of industries, successfully placing candidates in roles from associates to C-suite executives. Her expertise is particularly strong in the Information Technology (IT) sector, where she has filled key positions such as CIO, CTO, and VP of Data Analytics, as well as roles in software development and system architecture.
  Additionally, Margarita has achieved significant placements in both local and international companies, ranging from start-ups to large conglomerates, as well as within the banking and financial services sector, recruiting key leadership roles. She has also been successful in placing corporate leaders, including CFOs, HR heads, and general managers, in various industries such as renewable energy, industrial manufacturing, and real estate.
  Her strategic approach to sourcing, along with her extensive industry network, enables her to meet the unique recruitment needs of each client, ensuring successful placements and fostering lasting partnerships.

Leigh Teo

Associate Director, Executive Search

Helping organizations find their next stars through data-driven insights and human-centered strategies. Let’s connect and redefine talent acquisition together.
Areas of Expertise
  • Sales and Marketing (Management, Operations, Research and Development)
  • Legal Practice (Corporate/Commercial Law, Regulatory and Compliance, Contract Management, Taxation)
Leigh is an industry expert with more than 11 years of successful experience in full life cycle experience in recruitment covering in-house and recruitment firm set up for volume, entry, and executive-level positions. She has proven ability to foster relationships for industries like Consumer, Life Science, Technology, Industrial, and Business Process Outsourcing opportunities.
  Leigh began her career in recruiting at a top Business Process Outsourcing Company in Cebu, Philippines as Recruitment Officer for 5 years. In 2013, she moved to Manila to join Curran Daly and Associates, initially as a Recruitment Consultant before being promoted to Senior Consultant in a role where she was responsible for middle management and senior-level assignments for roles across Southeast Asia. Leigh rejoined Curran Daly in 2021 after spending some time with a Singapore-based executive search firm dedicated to supporting Asia Pacific requisitions.
  Leigh knows that people hire people, not resumes. Companies are not just looking for a set of qualifications that match a job description. She is most fulfilled when helping people to grow professionally. Her vision and ability to nurture relationships lead to long-term solutions and success.

Kevin Fitzgerald

Director, Executive Search

My clients and my candidates are one and the same, I strive to deliver quality candidates to my clients and a quality service to my candidates.
Areas of Expertise
  • Senior and Executive Operations
  • Finance
  • Project Management
Kevin spent more than 20 years working in procurement and project/finance management, predominantly in an international development environment. His career has taken him all over the world, enjoying both short and long-term working assignments in a variety of countries, from Angola to Uzbekistan, taking in the likes of Bolivia, Egypt, Japan, Kyrgyzstan, Macedonia, and Zambia along the way.
  He arrived in the Philippines in 2008, initially managing Japanese government-funded development projects around the country, before joining Curran Daly as a Senior Management Consultant in 2015.
  Kevin became a Director of the company in 2017 from which point he managed Senior Management and Executive level assignments across various industries notably in the areas of Operations, Finance, and Project Management.
  Kevin has a thorough/process-driven approach to his work, leaving no rock unturned, an approach warmly received by both his clients and his candidates which has in no small part led to him building a strong network of Senior/Executive level business contacts across the region.

Geoff Curan

MANAGING DIRECTOR, AUSTRALIA

Keep fit, love my family, sport and the Italian language.

Areas of Expertise
Executive Search in Sales, Service, Analytics, and, BPO – Australia, Philippines

Geoff Curran has a Bachelor of Economics from the University of Western Australia and over twenty years experience as a specialist recruitment practitioner. During that time he has worked with organizations to secure talent at the middle and senior levels.

Geoff began his recruitment career in Perth in the early 1980s. After several years with a national management consulting firm, he joined Arthur Andersen & Co. to establish its executive recruitment division.

In 1989, Geoff moved to Sydney and at Morgan and Banks specialized in recruiting for accounting and finance. He then spent two years in London, further developing his skills in this field. He returned to Sydney in 1994 and joined Margot Davis and Company, a recruitment consultancy which specialized in marketing, advertising, and marketing communications. He subsequently became a shareholder and a director in said business.

Geoff established Curran + Associates in 1998. His approach to executive recruitment and search is founded on several basic principles: knowledge gained through specialization, being relevant to both clients and candidates, and delivering outcomes quickly and efficiently. In 2009, he started a business in the Philippines, this time focused on executive appointments to the BPO sector. In 2014, it became what is now known as Curran Daly & Associates.

Geoff Daly

Managing Director, South East Asia

Rugby and cricket tragic, scuba diver, and traveller!
With over eighteen years in senior HR roles, Geoff has enjoyed a successful HR career “assisting business leaders with solutions to their people issues.” Working across several industry sectors, Geoff has had a long career in international HR with assignments in Eastern Europe and East Africa, first having worked in China and Hong Kong back in 1996. Geoff’s strength is being able to create rapport with business leaders of all backgrounds and understanding the way to get the best performance from a multi-cultural workforce.
  Since 2007, Geoff has been providing HR consulting services into the Philippines, relocating permanently to said Southeast Asian country in early 2009. This in-country experience has given Geoff a unique understanding of Philippine culture as well as issues that impact the sourcing of outstanding people for clients.
  Geoff joined Curran Daly & Associates in 2009. Geoff holds an MBA from Melbourne Business School and a Bachelor of Business in HR. Back in Sydney, he was an active surf lifesaver, spending over ten years patrolling Coogee Beach. Geoff is also a passionate rugby and cricket tragic, and in more recent years has fashioned himself into an avid global traveler and keen scuba diver.